Build the Future of Farming Together with Planetary CARE
A member-owned Regenerative Ag marketplace
Transition to Regenerative Farming. Faster.
For a healthier planet, healthier community and healthier bottomline.
Remove Greenhouse Gas with Healthier Soil
Drawing down atmospheric carbon through regenerative agriculture.
Farmers are more than producers of food. They are the stewards of the soil—who know that today’s conventional farming practices need to change.
But farmers can’t accomplish the transition from the existing conventional farm of today to the regenerative farm of the future on their own.
They need a support system—a solid, scalable marketplace platform and community that provides the infrastructure necessary to connect with other knowledgeable, values-aligned players across the Regenerative Ag ecosystem who share their passion for working the soil and their mission to nourish the world.
The global food and agriculture industry is a huge and complex business ecosystem that has a devastating impact on our planet’s environmental ecosystem.
Today’s dominant farming practices are resource-extractive, polluting and unsustainable — conventional agribusiness degrades the Earth’s critical topsoil, reduces the nutritional value of our food, and contributes to global health and environmental crises. And recent trends towards GMO are headed in the wrong direction, further disrupting this fragile system.
These harmful practices place tremendous stress not just on the environment, but also back upon the agribusiness ecosystem itself in a vicious cycle that forces short-sighted solutions on farmers that further degrade their soil and reduce the value of their land—all while creating instability in the marketplace that impacts the entire value chain from farm suppliers to food product manufacturers, distributors and consumers.
Welcome to Planetary CARE
The Collaboration for Agriculturally Regenerative Engagement
Our Earth does indeed need care.
And Planetary CARE welcomes you into a genuine global commons
—of farmers, suppliers, distributors, scientists, innovators, investors and advocates—
all powerfully and passionately engaged
in a shift back to healthy soil-based agriculture.
Food & agriculture represent a $5 Trillion global industry under tremendous pressures to both grow and change
Cutting out chemical inputs, sustainably grown food will eventually cost less to produce than conventionally farmed food, while supplying substantially more nutrition per pound—which further reduces global food and health costs.
Food and agribusiness form a $5 trillion global industry that is only getting bigger.
If current trends continue, by 2050, caloric demand will increase by 70 percent, and crop demand for human consumption and animal feed will increase by at least 100 percent.
Meeting this demand won’t be easy: for example, 40 percent of water demand in 2030 is unlikely to be met, and more than 20 percent of arable land is already degraded.
Currently, less than 1% of the world’s farmland is managed with regenerative farming practices.
Every 1% of farmland that transitions to Regenerative Ag impacts $50 Billion of the global food and agriculture industry, while removing millions of tons of CO2 from the atmosphere annually. Just a 20% transition in farmland to Regenerative Ag can impact a trillion dollars of that value chain.
Food-and-agribusiness companies on average have demonstrated higher total returns to shareholders than many other sectors. Sensing an opportunity, strategic and financial investors are racing to capture value from technological innovation and discontinuities in food and agriculture.
The global food system is broken and slow to change, leaving us all vulnerable.
The global food and agriculture industry is a huge and complex business ecosystem that has resulted in a devastating impact on our planet’s environmental ecosystem.
Today’s dominant farming practices are resource-extractive, polluting and unsustainable — conventional agribusiness degrades the Earth’s critical topsoil, reduces the nutritional value of our food, and contributes to global health and environmental crises. And recent trends towards GMO and remodeled microorganisms are headed in the wrong direction, further disrupting this fragile system.
We have already degraded 20% of the world’s arable land.
At the current rate of degradation, by 2080
—just 60 harvests away—
most of the world’s topsoil will be gone.
These harmful practices place tremendous stress on the environment and the agribusiness ecosystem itself. This vicious cycle forces short-sighted solutions on farmers which further degrade their soil and reduce the value of their land. This cycle creates instability in the marketplace which impacts the entire value chain—from farm suppliers to food product manufacturers, distributors and consumers.
The world must eat. But how will we feed the world if we’ve starved the planet?
Save the Soil. Feed the Planet.
We are losing 30 soccer fields of soil every minute, mostly due to intensive farming.
Generating three centimeters of top soil takes 1,000 years, and if current rates of degradation continue, all of the world’s top soil could be gone within 60 years.
Yet, with Regenerative Ag, this amount of topsoil can be generated in less than five years.
The sustainable farm of the future will prosper from agricultural practices based on healthy soil, not those based on manufactured chemicals.
A global agricultural system actively engaged with the continuous regeneration of depleted conventional soil into healthy soil—rich in microorganisms—will produce tasty nutrient-rich produce and healthy livestock… will be resistant to pests and disease… will reduce flooding, erosion, toxic runoff and the impact of drought… and will remove greenhouse gas from the atmosphere, helping to reverse climate change.
Planetary CARE envisions a rapid shift back to healthy soil-based agriculture through a replicable, scalable, achievable and sustainable model of collaboration among thought leaders in the Regenerative Ag ecosystem.
The Global Regenerative Ag Marketplace
Collaborate. Empower. Scale.
The Planetary CARE Global Marketplace for the Regenerative Ag Ecosystem
Planetary CARE, a member-owned cooperative, provides a carefully curated community of agribusiness industry participants with a collection of critical tools, resources & expertise necessary to transition to and maintain a sustainable regenerative farming practice.
The Planetary CARE Regional Open-Source Model
Planetary CARE provides farm management advisors around the world with an authority/peer-vetted Regenerative Ag certification program, training them in the application of a comprehensive suite of tools to build or transition, manage and expand a climate-friendly agribusiness.
These On-Site Farm Advisers in turn support their local farm clients with training in regenerative farming techniques, management methodologies, data-driven dashboards, and new technologies—as well as with a highly-vetted catalog of products and equipment with personal support in marketing, sales and administration.
A Key Aspect of our Scalability Plan
Planetary CARE’s resilient “open source” model allows the Regenerative Ag movement to scale up quickly—providing members with the advantages of a franchise model (such as tried and true standard operating procedures) but without any loss of control.
Once vetted and certified, any On-Site Farm Adviser can share the program with their local farm clients, providing them access to the Planetary CARE ecosystem and all its benefits.
The Planetary CARE B2B Marketplace
Planetary CARE further invites other key agribusiness industry stakeholders
—input suppliers, buyers and providers of capital—
to join the farmers and the On-Site Farm Advisers in a powerful digital B2B Marketplace platform which hosts and facilitates transactions between members, such as Regenerative Ag focused financing, long-term crop and supplier contracts, equipment leasing and other critical ecosystem services.
The Planetary CARE Economic Model
Planetary CARE does more than just host these transactions. We also provide members with the liquidity needed to grow and succeed.
Through the application of smart contracts and a token-based economics model, we enhance the entire system with a portfolio of liquidity solutions that allow businesses to thrive and scale safely and with velocity.
We facilitate long term forward seasonal contracts & even longer-term multi-seasonal contracts providing stability and access to lower cost funding to farmers.
And we make it easy for third-party providers of capital to lend to or invest in certain types of transactions or securitized assets, certain types of member businesses, or in the growth of the Regenerative Ag ecosystem as a whole.
We even use a token-based rewards system built on energy-friendly blockchain/DLT technology to incentivize behavior that supports healthy soil and carbon sequestration —all while helping farmers invest in new tools and methodologies and reducing risk and increasing impact for foundations, impact investors and impact lenders.
Planetary CARE is designed as a cooperative, so profits generated by the marketplace through transaction fees and the monetization of data flow back into the organization to further growth and improvements that benefit all members.
Since Planetary CARE, L3C is a true social enterprise, its primary driver is a charitable mission while it has the right to make a profit and distribute this profit back to its members as patronage refunds.
Join us on the Path to Planetary CARE
Our stellar team working to nourish our precious planet
James R. Sinton
Co-Founder, Executive Director
Jimmy has worked with senior executives from Fortune 100 size companies in manufacturing, distribution, government, defense and education to help them put better systems in place—applying his expertise in lean thinking, change management, sustainability and supply chain management.
He is most fulfilled helping people and organizations to transform themselves so that they unfold their full potential.
Forrist Tanner Lytehaause
Co-Founder, Chairman, Business Architect
Forrist is a business architect, scholar, researcher, synergist and strategist, recently working in the areas of blockchain, multi-stakeholder collaborations and cooperatives, and exponential organization platform development model toward accelerating Regenerative Agriculture. He is a Senior Fellow with the Carbon Farming Innovation and Supply Chain Network and has demonstrated his commitment to peak performance as a senior executive at several successful startups.
Chief Operating Officer
Marianne is passionate about building a backbone ecosystem to hasten the transformation back to regenerative agriculture to benefit all global citizens. Marianne spent the last 25 years working with transformational change, mostly in different operational roles, focused on people, process and technology. She worked in multiple industries (food, aerospace, automotive, military/navy, high tech). Most of her professional life has she used Lean/Six Sigma methods to optimize systems & processes and organizational change management skills to help people make transformational change. She is certified as an Exponential Organization (ExO) Consultant and Sprint Coach.
John Steven Bianucci
Farmer Insurance & Guarantees Program
John is passionate about developing and realizing strategies that maximize social and environmental impact. He has deep experience innovating new financial vehicles bringing private capital off the sidelines into conservation finance and studying the relation between organic farmer management practices. He is passionate about biodiversity increase, food justice, organic agroforesty and the application of permaculture principles.
Organizational Design & Governance
A former large IT project manager, John is now an author, publisher, researcher, software developer and expert in the synthesis of Beyond Budgeting, Open Space, Sociocracy and Agile. As President of GovernanceAlive LLC, he guides clients in “rewiring” their basic power structure, helping them achieve greater efficiency and increased employee engagement.
Marketing. Member & Sponsor Development
Founder Marketing Specialists International Ltd. 1984. MSI programs have increased client sales by billions, raised millions for profits and non profits, enrolled thousands in educational programs, secured hundreds of speakers, exhibitors, vendors, sponsors for events, obtained global media support for acceptance and urgent action on ideas, provided ways for clients to identify and achieve worthwhile goals, to make a positive difference in world.
Program and Member Development
Hunter brings a wealth of experience from his 20 year tenure as director of the Center for Sustainability, an interdisciplinary unit within Cal Poly’s College of Agriculture, one of the nation’s largest undergraduate ag programs. He is passionate about the role soil health has to play in regenerative agriculture and has successfully engaged leading thinkers and the California community in scores of professional development and continuing education programs.
Business Operations Design
Jonas is an experienced regenerative agriculture non-profit executive—with expertise in organizational development, business operations, and strategic management. He is passionate about providing companies with growth strategies, operations development, and building resilient leadership and teams.
Michael 'MJ' Johnson
Content and Media Leader
Michael is a multiple Emmy Award-winning producer with more than 25 years of experience in media production.
Michael has overseen the design, development, and production of numerous award-winning interactive programs that fuse education and entertainment into one seamless experience. Michael’s client list includes everything from small, local businesses and non-profit groups to large international and Fortune 500 companies such as Ford, General Motors, Sony, Lucent Technologies, Qualcomm, Honda, Raytheon, Volkswagen, Daimler-Chrysler, IBM, Toyota, Fiat, Steelcase, Acura, Audi, Penske, The Human Performance Institute, and Johnson & Johnson.
Multi-Stakeholder Facilitation & Governance
Tracy is a skilled facilitator and a passionate voice for the local food movement. With over two decades in the nonprofit and government sectors, she enjoys facilitating collaborative dialogue, organizing cross-sector alliances, and designing inclusive processes and governance structures.
She is the co-founder of Circle Forward, a system of consent-based governance that is being used by nonprofits, social enterprises, and cross-sector networks at the local, regional, and multi-state levels.
Marketplace Development Leader
Thea is passionate about helping farmers maximize their number one asset—their land—and taking good seed to great nutrition.
As Founder, CEO & Farmer at YieldOrganic, she has deep experience in bringing people together to remove the barriers to producing, marketing and buying Organic/Non-GMO large scale commodities.
Founder, Applied Ecological Services
Steven is passionate about protecting and restoring the ecological health of the land and provides technical restoration advice for clients worldwide.
As Founder, Chairman and Senior Ecologist at Applied Ecological Services, he is dedicated to creating practical land-use decisions that strike a favorable balance between cultural needs, cost efficiencies and ecological sustainability.
Founder & Executive Director, Regeneration Canada
Gabrielle’s life mission is to promote regenerative land management as a way to mitigate climate change and foster healthy food systems. This passon arose while obtaining her Master’s degree in Sustainability and Environmental Management at Harvard Univ., completed in 2016, where she realized that soil regeneration presents the greatest opportunity to simultaneously alleviate the food, climate, water and biodiversity crises.
Gabrielle led the team that launched the Living Soils Symposium Montreal in 2017 and founded Regeneration Canada.
President & CEO of NativeEnergy
Jeff has over 25 years of experience building and leading teams in the development and financing of renewable energy, emission reduction, and impact projects and programs. At NativeEnergy, Jeff has driven the expansion of its Help-Build program to provide corporate clients with strategically valuable portfolios of Help-Build projects, including renewable, carbon mitigation, clean water, and ecosystem services projects.
Owner, Net Lease Capital Advisors
With 35 years experience in real estate development and investment, Doug is the chief architect of NLCA’s tax strategies and brokerage advisory business, with responsibilities including sourcing, underwriting and structuring property acquisitions, financings and sales. He has combined technologies of tax structuring and credit tenant lease finance to create the array of proprietary tax strategies provided by Net Lease Capital.
Founder, Proof of Impact
Iulian is a humanitarian and serial entrepreneur who builds high-stake businesses that leverage exponential technology to achieve impact at scale.
He has spent two decades in field-based operational settings. He gets excited by bold, unreasonable initiatives and ambitious, impact-driven projects, and is passionate about defining a new generation of standards and opportunities for impact investing.
Dorn Cox, Ph.D.
Co-Founder, FarmOS, OpenTEAM
Dorn Cox is a founding member of the Farm Hack community, the executive director for GreenStart, and a farmer working a 250-acre a multigenerational family farm with his wife, Sarah, and two boys. His participatory research focuses on collaborative open source research and development for regenerative agricultural systems.
He is a co-founder of the FarmOS software platform and have developed and shared systems for small-scale grain and oil seeds processing, biofuel production, and no-till and low-till equipment and cover crop systems to increase carbon capture and soil health.
Founder, CEO Urth Agriculture
Lew founded Urth Agriculture with the philosophy that the greatest environmental impact for mitigating climate change would be through changing the way industrial agricultural crops are grown.
Lew is working with many of the largest conventional growers in the Western US demonstrating the power of microbial solutions to regenerate soil and improve plant health while simultaneously benefitting the grower’s bottom line through increased yields and quality.
Sean Esbjorn-Hargens Ph.D.
Founder & Chief Design Officer, MetaIntegral
Sean is a global leader in the application of integrative thinking to leader development, organizational design, and mixed-methods design. In 2011 he founded MetaIntegral a social impact network that supports change leaders around the world in applying integrative principles.
Sean’s passion lies at the intersection of design, integral theory, and embodiment. He has published and edited numerous articles, chapters, and books. His most recent book is Metatheory for the Twenty-first Century.
President, CEO Green America
For thirty years, Alisa Gravitz has led Green America, the national green economy organization. She is deeply involved with the development of strategy and co-chairs several of the Innovation Networks.
Alisa’s board service includes Ceres, Positive Future Network, Network for Good, and the Underdog Ventures Foundation. She was on the founding boards of Business for Social Responsibility and the Social Investment Forum.
Brian von Herzen, Ph.D.
CEO, The Climate Foundation
Brian Von Herzen obtained his A.B. in from Princeton University and his Ph.D. from Caltech. At Princeton, his dissertation on global climate models demonstrated how changes in the Earth’s orbit affects climate.
From his years at Caltech he acquired a detailed understanding of the Earth’s carbon cycle and has envisioned sustainable approaches to restoring carbon balance in our atmosphere. Nature does a great job of fixing carbon. Primary production on the Earth has been fixing carbon for billions of years.
Dr. Elaine Ingham
Soil regeneration designer/manager
Dr. Ingham is the creator of The Soil Foodweb approach to repairing fundamental biological processes instead of using chemicals and fertilizers.
With this approach, her clients have restored their land and crops to a state they haven’t seen in generations. To date she has helped thousands of clients reclaim their land, livelihoods and soil fertility.
David C. Johnson, Ph.D.
Director, Research Scientist/Molecular Biologist, Institute for Sustainable Agricultural Research, New Mexico State University
David’s experimental findings and openness to new insights have turned him into a champion of microbial diversity as the key to regenerating soil carbon — and thus to boosting agricultural productivity and removing excess atmospheric CO2. His research, begun only a decade ago, affirms the promise of microbes for healing the planet. It has attracted interest from around the world.
Tim LaSalle, Ph.D.
Co-founder and Co-Director of the Regenerative Agriculture Initiative, CSU Chico
Dr. Tim LaSalle has served as the first CEO of Rodale Institute; Executive Director of the Northwest Earth Institute, an organization dedicated to grass roots movements; Executive Director of the Allan Savory Center for Holistic Management, an international non-profit whose mission is to restore and regenerative deteriorating landscapes; consultant, advisor, and research coordinator for the Howard Buffett Foundation in Africa on soils and food security for smallholder farmers and most recently co-founder California State University Chico, Regenerative Agriculture Initiative.
Founder, Verses.io & Cyberlab
Dan is a consultant to both startups and large corporations focusing on IoT, blockchain, virtual reality and AI. He has led projects with the UN, UNDP, UNESCO, Nobel Committee, Asia-Pacific Economic Cooperation, Gorbachev Foundation and Obama Campaign.
He also produced the First Summit Meeting on the Internet between Nelson Mandela and Shimon Peres.
Creative Director, MetaIntegral
Claudia is an Integral Systems Designer for Creative Enterprises. She has been working for decades to guide organizations through organizational and cultural change and completed her Integral MBA in Creative Enterprises for Social Transformation in 2017.
Her calling in life is to bring together creativity and business to consciously design sustainable and regenerative systems. Claudia is a certified Somatic Focalizing Coach
Enrique is an experienced agricultural engineer focused on regenerative solutions that lower the costs of meat and grain production, making extensive food production sustainable and leveraged in synergy with the environment.
Principal Consultant, Morgan Intercultural
Tom is an intercultural consultant helping people work effectively across cultures since 1993.
He provides intercultural training, coaching and consulting, working with a global network of intercultural consultants to provide training and consulting solutions to meet clients’ business needs.
Joshua C. Ngoma
Founder and Chief Enabler of Enterprising Africa Regional Network (Pty) Limited
Joshua is a mining engineer by profession and a serial business builder. He is the Founder and Chief Enabler of Enterprising Africa Regional Network (Pty) Limited (“EARN”), a South African company that was formed with the overriding goal of creating an enabling environment for African Entrepreneurs to grow profitable and sustainable businesses that would compete regionally, nationally and internationally.
CEO, Gordian Knot Strategies
Sean has traveled a deep trajectory of sustainability and climate change over the past two decades. He has built both for-profit and not-for-profit organizations around the globe that enabled him to develop his acumen for company building, sustainability, ESG, triple bottom line risk management, climate change, environmental policy, conservation finance, and environmental markets.
Most recently, he spent five years helping pivot The Climate Trust that led to the launch of Climate Trust Capital, a signature carbon investment impact fund to demonstrate that a return on investment could be achieved through environmental performance.
Under the Gordian Knot banner, he is currently the lead consultant for the Noble Research Institute.
Digital Technology Leader
Andy is the CEO of CrucibleWorx, a consulting firm that leverages his broad ecosystem to bring together the required components (hardware, software, services) for a modern solution to deliver value.
Andrew was previously Chief Technology Officer for PTC (owner of the industry-leading ThingWorx IoT platform).
Global Ambassador, Unify.Earth
David has 30+ years experience as an award-winning executive producer of feature films, digital media products and games. He is passionate about the use of popular media & technology for positive ‘soft power’ social impact.
As a venture catalyst and activist, he is currently supporting companies in blockchain, crypto, cybersecurity, AR and media.
LET'S STAY IN TOUCH
Planetary CARE, L3C
6547 North Academy Blvd, Ste 2163 Colorado Springs, CO 80918